Advertise in Ezines - Why You Must Track Your Ads
Advertising in Ezines - Why You Must Track Your AdsWhether you're paying for advertising, or using free advertising, it's essential to track your ads, and know which ads are generating the desired response, and which aren't.
Once you find campaigns that aren't succeeding, you have the option of either discontinuing that method of promotion (and focusing on something else), or adjusting the campaign and trying again.
If you don't track, you won't know - and you'll continue wasting time (and potentially money) on ineffective methods of promotion.
Another benefit of tracking is that it's possible to test particular ideas and iteratively improve. Sometimes even a minor change in your ad-copy can make a massive difference to the response rates.
Try a "split run" - the same ad twice with slightly different headlines or copy - and you'll be able to see the exact effect of individual changes. Keep good records, and you can perform a series of incremental improvements, which individually may not make a huge difference, but taken together, can easily skyrocket your response rates and sales.
The traditional way to test ads (in offline media) is to encode them with unique information, such as a "hidden" field in the address (example: Department Number), and then count the responses for each option.
While this approach still works, and will continue to be used in offline media, on the Internet, the whole process can be easily and cheaply automated. Simply include a slightly different tracking URL or autoresponder address in each of your different advertising messages, and the counting is automatic.
Climbing the ladder of success is a step-by-step process, so put your foot on the first rung, by starting to track your ads today.
Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.
Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.
Copyright © 2000-2018, Answers 2000 Limited
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.|
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S.à r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.
All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.
Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.