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Copywriting Tutorials + Guides

Here are some advertising and copywriting courses and guides:

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From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: How to sell with text

By Erik Smith

Independently published
Paperback (28 pages)

Copywriting: How to sell with text
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Product Description:
This book contains proven steps and strategies on how to become a skilled copywriter. This eBook will explain what copywriting is. It will discuss the basic elements of copywriting and teach you how to write effective copy. It will provide you with tips, tricks, techniques, and strategies that can help you in your career as a copywriter. By reading this material, you'll know how to sell products and/or services through your writing. Finally, you will discover the rules governing copywriting as well as the mistakes committed by beginners. If you are looking for a comprehensive guide for copywriting, this is the book you need. The pages of this book is filled with useful information that can help you get a great start in your copywriting career. What you will learn in this guide: The Basics of Copywriting How to Write Copy The Selling Aspect of Copywriting The Rules of Copywriting

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting For The Rest Of Us (Marketing For The Rest Of Us Book 2)

By Mike Shreeve

TOLD YOU SO PUBLISHING
Released: 2014-01-08
Kindle Edition (80 pages)

Copywriting For The Rest Of Us (Marketing For The Rest Of Us Book 2)
 
Product Description:
PLEASE NOTE: You DON'T need a Kindle to buy this. Available for immediate reading with your Amazon virtual cloud reader.

A Book That Actually Teaches You How To Write Sales Letters?



Words sell.

Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO!

In this, the second book in the Marketing For The Rest Of Series, you will be taken through a step-by-step process on how to craft your very own high converting sales page without the need of hiring an expensive copywriter.

Copywriting doesn't have to be hard. It is a craft, and as such there are certain tools and formulas that you can use on a regular basis to create both long copy and short copy that will have your prospect eating out of your hand!

Copywriting For The Rest Of Us is about walking you through the exact template that Mike Shreeve uses every time he is hired to create a sales page that converts and makes his client money.

Join Mike Shreeve as he takes you by the hand and turns beginning copywriters into sales page creating experts!

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

By Neville Medhora

Neville Medhora
Paperback (54 pages)

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
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Product Description:
Learn how to get what you want....
Learn how to increase conversion rates on anything....
Learn how to make it easier to write anything (using formulas and mind-hacks).

The information in this book has turned keystrokes from my fingers, into millions of dollars in sales.

Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

This information is laid out in the same way I made my famous KopywritingKourse. The structure of that course just naturally taught people how to write better in a logical and fun way.

This book is in the same format, except you can go over it anywhere (although watch the video KopywritingKourse for live examples).

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
STEP 2.) Grab a notepad and pen before starting (for notes)
STEP 3.) Find a very comfortable place to sit and read this book.
STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

Enjoy the book, and please contact me if you have any questions before buying!
Neville Medhora :: NevMed@gmail.com :: 713.301.1546

Copywriting Essentials for Writers with Balls : How to write and deliver sales copy that actually sells (For authors with balls Book 2)

By Emma Green

Released: 2017-07-30
Kindle Edition (57 pages)

Copywriting Essentials for Writers with Balls : How to write and deliver sales copy that actually sells (For authors with balls  Book 2)
 
Product Description:
You do not have to be a Pulitzer prize winner in order to write great copy, nor do you have to be the best sales person in the world to make sure your text will convert your audience into paying customers. With this in-depth guide, we look at how to write copy, what to include, and how to tap into well-researched psychological tricks to make sure you grab your audience's attention and make sure they are ready to buy when they finished reading your article.

Be sure to watch out for the course on Udemy!

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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Product Description:

In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

Mark Shaw
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Copywriting Successful Writing for Design Advertising and Marketing
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.

By Mia Gordon

CreateSpace Independent Publishing Platform
Paperback (250 pages)

Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.
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Product Description:
This book takes you through the principles of writing enticing content and copy that sells without selling.  Learn how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready and willing to do what you ask.

Copywriting Essentials For Content Marketing the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.

The recipe for writing compelling content contains many important ingredients:
  • Capturing & holding readers attention
  • Creating trust, desire & motivation
  • Connecting with readers' fears & hot buttons - Building trust, confidence & removing obstacles
  • Delivering & demonstrating value
  • Building value & justification for purchasing
  • The power of pre-ciprocation
  • Many more crucial ingredients of copy readers need to take action
If you know how to combine these ingredients in the right way, you can easily create copy that's clear, concise, persuasive, connects directly with readers wants, needs & concerns & sells more of your stuff! Without hype, fluff or anything that sounds 'salesy!'

Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy! 
  • Increase conversion rates from your content.
  • Build trust and stronger reciprocal relationships with your readers.
  • Create followers that want to come back for more.
  • Create irresistible content people what to share with others.
  • How to overcome writers block.
  • Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.
Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.

Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells

By MR James Thomson

CreateSpace Independent Publishing Platform
Paperback (78 pages)

Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells
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Product Description:
Learn how to write outstanding copy Have you ever thought about a career in copywriting? Have you spent hours writing sales copy, only to experience it did not have the big sales impact you wished for? Inside Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells you will get an understanding of what copywriting really is and why it is a necessary skill to develop for anyone who wants to sell something. This book is written with the intention of giving you the tools you need to get started in a career of creative copywriting. It is also a useful resource for anyone who just want to know more about the creative process and get concrete tips on how to improve their own writing skills. This book will take you step-by-step through the process of creating copy that has the ability to grab the reader’s attention and turn it into a sale. You will learn the fundamentals that every copywriter should know when starting to write copy, and the most common mistakes beginners make when they first start out. In this book you will learn...
  • The basics of copywriting
  • Learn the different ad mediums and how you can customize your writing accordingly
  • How to best present your product's selling points to your prospective buyers
  • What are the different parts of the copywriting process and how to master them
  • The essential rules of copywriting
  • What are the most common mistakes and how to avoid them
  • and much more!

The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!

By Doberman Dan

Doberman Dan
Released: 2014-06-26
Kindle Edition (58 pages)

The Rookie Copywriter s Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!
 
Product Description:
Yes, you really can make six figures (or more!) with little or no copywriting experience... and without chasing after clients!



In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.



This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.



Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country.



Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.



You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.



Who is Doberman Dan?



After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

 
 

 

 
   
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