Tutorials + Guides

Copywriting

EzineBlast.com
Opt-in Email Marketing
  MarketingBlast.com
Internet Marketing
  PressBlast.com
Press Releases + Publicity

 
Menu

 Home



 Your Own Ezine

   Start an Ezine
     The Sales Trap

   Formatting
     HTML vs Text
     Formatting Tips
     AOL + Links
     Long Links

   Make Money
     Advertising
     Affiliate Programs
     Co-Registrations
     Your Own Products

   Get More Subscribers
     Pass It On
     Incentives
     Swapping Ads
     PopUp Boxes
     PopUp Exchanges
     Co-Registrations
     Promote Offline
     Ezine Directories



 Other People's Ezines

   Advertise in Ezines
     Why You Must Track

   Write Articles
     10 Benefits
     The Secret To...



 Other Ideas

   eCards
   Sigs
   Tell A Friend



 What Is

   Ad Tracking
   Autoresponder
   Co-Registration
   eCards
   Ezine/Newletter
   Opt-In
     Double Opt-In
     Single Opt-In
   Spam
   Solo Ad
   Tell A Friend



 Forums



 Resources

   Ad Tracking
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Auto Responders
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   eCards
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Mailing Lists
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Tell A Friend
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Tutorials + Guides
     Ads + Copywriting
     Email Marketing



 Links
 

Advertisement
 
Discover How To Capture Hidden Profits!
Increase sales dramatically, lower costs, build lasting customer relationships, and increase your web profits!
FREE Test Drive!

Other Web Sites

(Adverts)
 
Affiliate Program Reviews

Email Marketing eBooks

Increase Website Traffic

Internet Marketing eBooks

Publicity eBooks
 


   

Copywriting Tutorials + Guides

Here are some advertising and copywriting courses and guides:

Related Web Sites:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

By Robert W. Bly

Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)

The Copywriter s Handbook: A Step-By-Step Guide To Writing Copy That Sells
List Price: $22.99*
Lowest New Price: $8.01*
Lowest Used Price: $4.02*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
  • Holt Paperbacks
Product Description:

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed are:
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

Wiley
Released: 2006-11-17
Paperback (368 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
List Price: $24.00*
Lowest New Price: $12.99*
Lowest Used Price: $8.83*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Copywriting Bible: 100+ Viral Outlines to Build Your Brand

By Josh Fechter

Peach Elephant Press
Hardcover (478 pages)

The Copywriting Bible: 100+ Viral Outlines to Build Your Brand
List Price: $35.00*
Lowest New Price: $25.64*
Lowest Used Price: $23.00*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
Product Description:

There's a movement happening.

Content marketing through storytelling.

And not in the way you're used to it, with blog articles detailing case studies. Instead, these are deep, vulnerable stories about who we are.

Through the stories and outlines inside The Copywriting Bible, you'll see just how anyone can push through the noise of online marketing to stand out.

Best yet, you will see how you can do it too. The most important part each piece inside this book?

It's the tangibility. You can feel the emotion of the story.

In these hundred outlines, you'll realize just how you can transfer that emotion to the reader, all while genuinely telling the story of your company in almost every piece.

If you're ready to understand storytelling copy, then let's break the internet.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
List Price: $25.00*
Lowest New Price: $11.97*
Lowest Used Price: $8.79*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
  • Everybody Writes Your Go To Guide to Creating Ridiculously Good Content
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

By Ray Edwards

Edwards Ray
Paperback (186 pages)

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
List Price: $17.95*
Lowest New Price: $12.02*
Lowest Used Price: $4.93*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
  • How to Write Copy That Sells The Step By Step System for More Sales to More Customers More Often
Product Description:

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

  • The universal hidden structure behind all persuasive copy.
  • How to avoid the most common copywriting mistakes.
  • A simple technique for writing copy that’s easy to read.
  • How to write powerful short copy for social media.
  • Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
  • Tons of templates, examples, and checklists guaranteed to improve your copy.
  • ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible

By Evaldo Albuquerque

Independently published
Paperback (89 pages)

The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible
List Price: $39.99*
Lowest New Price: $35.48*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
Product Description:
The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you’re a copywriter, marketer or entrepreneur, you’re about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter™ “This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora.“Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint. “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd, www.roitips.com

How to Write a Good Advertisement: A Short Course in Copywriting

By Victor O. Schwab

Echo Point Books & Media
Paperback (246 pages)

How to Write a Good Advertisement: A Short Course in Copywriting
List Price: $10.89*
Lowest New Price: $10.89*
Lowest Used Price: $7.86*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
  • Ships from Vermont
Product Description:

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.

How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to

  • Get attention with better ad copy
  • Build credibility in your advertising 
  • Create winning layouts and choose the best ad size
  • Test ad effectiveness
  • Convert inquiries to sales
  • Make special offers that dramatically increase response and sales

How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

By Andy Maslen

Kogan Page
Released: 2019-01-28
Paperback (296 pages)

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
List Price: $29.95*
Lowest New Price: $22.87*
Lowest Used Price: $17.16*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
Product Description:

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.

This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
List Price: $12.99*
Lowest New Price: $12.99*
Lowest Used Price: $23.52*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
Product Description:

In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
List Price: $24.95*
Lowest New Price: $1.99*
Lowest Used Price: $4.75*
Usually ships in 24 hours*
*(As of 07:09 Pacific 24 Nov 2019 More Info)


Click Here
  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

 
 

 
Click here!

 
   
Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

Contact Us     Privacy     Terms Of Use     Advertising/Endorsements Disclosures

Copyright © 2000-2018, Answers 2000 Limited
 
 
  CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.



All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.