Tutorials + Guides

Copywriting

EzineBlast.com
Opt-in Email Marketing
  MarketingBlast.com
Internet Marketing
  PressBlast.com
Press Releases + Publicity

 
Menu

 Home



 Your Own Ezine

   Start an Ezine
     The Sales Trap

   Formatting
     HTML vs Text
     Formatting Tips
     AOL + Links
     Long Links

   Make Money
     Advertising
     Affiliate Programs
     Co-Registrations
     Your Own Products

   Get More Subscribers
     Pass It On
     Incentives
     Swapping Ads
     PopUp Boxes
     PopUp Exchanges
     Co-Registrations
     Promote Offline
     Ezine Directories



 Other People's Ezines

   Advertise in Ezines
     Why You Must Track

   Write Articles
     10 Benefits
     The Secret To...



 Other Ideas

   eCards
   Sigs
   Tell A Friend



 What Is

   Ad Tracking
   Autoresponder
   Co-Registration
   eCards
   Ezine/Newletter
   Opt-In
     Double Opt-In
     Single Opt-In
   Spam
   Solo Ad
   Tell A Friend



 Forums



 Resources

   Ad Tracking
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Auto Responders
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   eCards
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Mailing Lists
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Tell A Friend
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Tutorials + Guides
     Ads + Copywriting
     Email Marketing



 Links
 

Advertisement
 
Discover How To Capture Hidden Profits!
Increase sales dramatically, lower costs, build lasting customer relationships, and increase your web profits!
FREE Test Drive!

Other Web Sites

(Adverts)
 
Affiliate Program Reviews

Email Marketing eBooks

Increase Website Traffic

Internet Marketing eBooks

Publicity eBooks
 


   

Copywriting Tutorials + Guides

Here are some advertising and copywriting courses and guides:

Related Web Sites:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The Copywriting Bible: 100+ Viral Outlines to Build Your Brand

By Josh Fechter

Peach Elephant Press
Hardcover (478 pages)

The Copywriting Bible: 100+ Viral Outlines to Build Your Brand
List Price: $35.00*
Lowest New Price: $25.45*
Lowest Used Price: $26.01*
Usually ships in 3-4 business days*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
Product Description:

There's a movement happening.

Content marketing through storytelling.

And not in the way you're used to it, with blog articles detailing case studies. Instead, these are deep, vulnerable stories about who we are.

Through the stories and outlines inside The Copywriting Bible, you'll see just how anyone can push through the noise of online marketing to stand out.

Best yet, you will see how you can do it too. The most important part each piece inside this book?

It's the tangibility. You can feel the emotion of the story.

In these hundred outlines, you'll realize just how you can transfer that emotion to the reader, all while genuinely telling the story of your company in almost every piece.

If you're ready to understand storytelling copy, then let's break the internet.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-12-11
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
List Price: $24.00*
Lowest New Price: $13.98*
Lowest Used Price: $10.18*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

By Andy Maslen

Kogan Page
Paperback (256 pages)

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
List Price: $24.95*
Lowest New Price: $16.18*
Lowest Used Price: $8.61*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
  • Kogan Page
Product Description:

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
List Price: $25.00*
Lowest New Price: $5.00*
Lowest Used Price: $7.96*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
  • Wiley
Product Description:
Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive.

Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter.

If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters.

Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary?

Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring.

That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now...

And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results.

These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How tohate writing less.)
  • Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.)
  • Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too.
  • Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the jobdone.

Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
List Price: $24.95*
Lowest New Price: $6.00*
Lowest Used Price: $14.94*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Contagious: Why Things Catch On

By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
List Price: $16.00*
Lowest New Price: $6.30*
Lowest Used Price: $3.82*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

By Neville Medhora

Neville Medhora
Paperback (54 pages)

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
List Price: $5.00*
Lowest New Price: $4.08*
Lowest Used Price: $3.49*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
Product Description:
Learn how to get what you want....
Learn how to increase conversion rates on anything....
Learn how to make it easier to write anything (using formulas and mind-hacks).

The information in this book has turned keystrokes from my fingers, into millions of dollars in sales.

Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

This information is laid out in the same way I made my famous KopywritingKourse. The structure of that course just naturally taught people how to write better in a logical and fun way.

This book is in the same format, except you can go over it anywhere (although watch the video KopywritingKourse for live examples).

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
STEP 2.) Grab a notepad and pen before starting (for notes)
STEP 3.) Find a very comfortable place to sit and read this book.
STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

Enjoy the book, and please contact me if you have any questions before buying!
Neville Medhora :: NevMed@gmail.com :: 713.301.1546

Writing Killer Sales Emails: A Step-by-Step Guide for Authors

By Gary Webb

PublishingPoints Author Services
Released: 2016-01-28
Kindle Edition (30 pages)

Writing Killer Sales Emails: A Step-by-Step Guide for Authors
 
Product Description:
This short read is intended to help nonfiction authors write effective emails for mail campaigns promoting their books. It provides specific examples of working and some sources for additional information.

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

By Richard Bayan

imusti
Paperback (160 pages)

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
List Price: $18.00*
Lowest New Price: $5.00*
Lowest Used Price: $3.99*
Usually ships in 24 hours*
*(As of 00:22 Pacific 16 Dec 2018 More Info)


Click Here
  • McGraw-Hill
Product Description:

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

By Ray Edwards

Morgan James Publishing
Released: 2016-02-16
Kindle Edition (186 pages)

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
 
Product Description:

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

  • The universal hidden structure behind all persuasive copy.
  • How to avoid the most common copywriting mistakes.
  • A simple technique for writing copy that’s easy to read.
  • How to write powerful short copy for social media.
  • Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
  • Tons of templates, examples, and checklists guaranteed to improve your copy.
  • ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

 
 

 

 
   
Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

Contact Us     Privacy     Terms Of Use     Advertising/Endorsements Disclosures

Copyright © 2000-2018, Answers 2000 Limited
 
 
  CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.

All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.