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Email Marketing Tutorials + Guides

Here are some email marketing courses and guides:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing

By Marie G

Released: 2017-07-19
Kindle Edition

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
 
Product Description:
Are you effectively growing your subscriber list? Would you like to learn how to create dynamic lead magnets that convert visitors into subscribers? Email marketing, blogging and affiliate programs have created vital new channels for commercial enterprise. They are also channels that are too often misunderstood.

If you have ventured into these waters, you will have run across the phrase - The money is in the list. This statement is very true. Yet too often, after several months of effort, the only people on our email lists are Facebook friends or those who share our last name. If you find yourself in this same situation, it may be time consider a change in marketing strategy. You can create dynamite new strategies to convert leads and build a high-performance list. How is this done?

What value are you providing your prospects? What problem are you solving for them? How To Create A High Value Lead Magnet To Quickly Grow Your Email List, is a mini-guide that provides an understanding of the importance of lead magnets and how to create them. You will learn what a lead magnet is as well as the crucial role they play in email marketing. You will learn the required key elements to make a lead magnet convert. The author provides examples and descriptions of different kinds of lead magnets. Also included is a list of tools (both paid and free) to create lead magnets based on their type. This Kindle Short Read will provide the tools you need to jumpstart your email marketing campaigns.

Don’t leave your success to chance. Separate yourself from the herd. Download this quick read and give yourself the cutting-edge you need to captivate your audience, grow a dynamic list, and generate revenue.

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

By Chris Baggott

Wiley
Hardcover (304 pages)

Email Marketing By the Numbers: How to Use the World s Greatest Marketing Tool to Take Any Organization to the Next Level
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Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect fromCFOs and CEOs who care about the bottom line. Baggott, author ofthe award-winning blog 'Email Marketing Best Practices,' clearlyexplains how to make your campaigns perform measurably better. Thesecret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fractionof the attention given to other, fancier media. This week you'llprobably hear far more about mobile videocasting (or some suchfashion) than you will about email marketing. You can help correctthis imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded withpractical advice and recommendations from some of the best minds inthe industry. Email Marketing by the Numbers should be readby everyone in the industry who wants to profit from acquiring andretaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect,Knowledge Base Marketing, and author of Strategic DatabaseMarketing

"Amidst the confusion and changing landscape of the Web, Baggottis one of the clear thinkers who can cut through the hype and helpyou understand how to drive revenues through the use of marketingtechnology."
—Scott Burkey, Business Development Executive, Definition6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email2.0 to a new level. In Email Marketing by the Numbers, hegives marketers instructions for creating one-to-one conversationswith prospects and customers. This book should be on the desk ofevery marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

Quit Your Job in 6 Months: Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them)

By Buck Flogging

Archangel Ink
Released: 2015-08-16
Kindle Edition (83 pages)

Quit Your Job in 6 Months: Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them)
 
Product Description:

Ordinary Job, Ordinary Life


“Quit your job? But I thought having a job was a good thing!”

Jobs feel safe. We show up, do what we’re supposed to do, and a check for the same amount comes in every couple of weeks. We can feel safe, secure, and comfortable with that. We can budget for housing, transportation, and food. We might even get a few weeks of vacation each year and have enough left over to go somewhere nice. So what’s the problem?

Average Isn’t Satisfying, and Repetition is Drudgery


The problem is that average just isn’t satisfying. We can be thankful that we’re not homeless or completely impoverished all we want, but that still doesn’t scratch the itch we all have to live an extraordinary life—to spend more time doing what we love, less time doing what we don’t love, and have more financial wealth to support our adventures.

On top of that, most jobs involve doing the same things over and over again. You don’t learn. One day blends into the next. You don’t grow. Your life lacks richness, diversity, and excitement. All put together this doesn’t make for a very inspiring way to live the one life you get.

Quit, and Do Your Own Sh*t


In Quit Your Job in 6 Months Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them), author and internet entrepreneur Buck Flogging reveals his internet business secrets to help you build a business from zero to $100 per day or more in 6 months or less—all in your spare time using time-efficient tactics that work, with minimal startup costs.

Book 3 is all about getting your first 10,000 email subscribers fast, treating them right, and getting the most out of them. Armed with a well-designed business that gets $5 revenue per subscriber or more as discussed in Book 2, even getting a modest 20 email subscribers per day (very easy to do), can result in enough income to start pursuing your internet business full-time—and waving a fond farewell to employment.

If you want a shot at achieving real wealth and living the dream life of freedom to work anywhere in the world with an internet connection, the four book Quit Your Job in 6 Months series will teach you everything you need to know.

All books are available in paperback, audiobook, and as an eBook for instant download on major book retailers everywhere.

To get insider information that can help show you the way, go to: www.quitn6.com.

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)

By Magnus Unemyr

Released: 2015-09-08
Kindle Edition (235 pages)

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)
 
Product Description:
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

* Learn more about current trends in Internet marketing, including inbound marketing

* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

* Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula

By Anik Singal

Selby Marketing Associates, Inc.
Paperback (126 pages)

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
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Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover: • Why email traffic is more valuable than any other traffic - online or not. • How to dramatically build your email list, whether you prefer free or paid methods. • How to write emails that get people to click the “Buy” button. • How to choose the perfect products to promote. • Why event-based marketing is not only simple, but it’s ridiculously profitable. Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.

 
 

 

 
   
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