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Email Marketing Tutorials + Guides

Here are some email marketing courses and guides:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email

By Meera Kothand

Independently published
Paperback (132 pages)

300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email
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Product Description:

Does any of this sound familiar to you?

1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.

2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.

3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.

4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.

5. You’re pretty much winging it with email

If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.

The premise of this book isn’t about growing a big fat email list.  Email marketing is NOT list building alone. 

You need a coherent, holistic strategy to be successful at it.

Here’s what’s packed in this how-to guide:

  • What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list

  • 7 things your welcome email must do (but probably doesn’t!)

  • Why your lead magnet has to address THESE two critical points 

  • 3 ways to plan your email editorial calendar

  • Answers to the questions and more

         - I have thirty thousand page views a month but get only forty-two subscribers

           for an month. What am I doing wrong?
           (See section 3 for the answer.)


         - My email sequence gets a lot of engagement and opens. Everyone says they

           love my stuff, but I still get no sales for my e-book. Why?
          (See section 5 for the
 answer.)

 
         - I have a sequence of emails set up in my evergreen funnel, but I’m not getting

           any sales. Is my product terrible? Should I just scrap it altogether?                  

           (See section 7 for the answer.)

Rather than flit from week to week wondering what to email your list...

Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.

Imagine having endless email content ideas

Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it…

Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers…

That’s the power of an email marketing strategy!

If you think email marketing is complicated and something you can’t do, my goal with this book is to change that opinion.

If you’re struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too.

Intrigued yet?

Then scroll to the top and click or tap “Buy Now.” 

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins Christian Pub.
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

X

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

By Allan Dib

Page Two
Paperback (228 pages)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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Product Description:
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula

By Anik Singal

Selby Marketing Associates, Inc.
Paperback (126 pages)

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
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Product Description:
Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover: • Why email traffic is more valuable than any other traffic - online or not. • How to dramatically build your email list, whether you prefer free or paid methods. • How to write emails that get people to click the “Buy” button. • How to choose the perfect products to promote. • Why event-based marketing is not only simple, but it’s ridiculously profitable. Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

By Ray Edwards

Morgan James Publishing
Paperback (186 pages)

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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  • How to Write Copy That Sells The Step By Step System for More Sales to More Customers More Often
Product Description:

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

  • The universal hidden structure behind all persuasive copy.
  • How to avoid the most common copywriting mistakes.
  • A simple technique for writing copy that’s easy to read.
  • How to write powerful short copy for social media.
  • Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
  • Tons of templates, examples, and checklists guaranteed to improve your copy.
  • ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

 
 

 

 
   
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