How To

Format Your Ezine - AOL + Hyperlinks

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Formatting Your Ezine - AOL + Hyperlinks

AOL is of course the world's biggest ISP, and for many ezines, AOL users will form a substantial part of your readership. Unfortunately addressing these readers may not be as easy as you might think.

AOL has an unusual way of interpreting both HTML and hyperlinks in e-mail, and in particular doesn't make http:// and mailto: links clickable unless you explicitly include an anchor tag.
  • For most ISPs and e-mail programs if you include text like this:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    It will end up looking like this (complete with a clickable hyperlink):

    Create Your Own E-Books
    http://www.ebookcompiler.com
    However the AOL users will see this (without a clickable hyperlink):

    Create Your Own E-Books
    http://www.ebookcompiler.com


  • A simple work round is simply to include two versions of the hyperlink, including one with an explicit anchor tag. So you write:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    <A HREF="http://www.ebookcompiler.com">AOL Users Click Here</A>
    Most users will see:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    <A HREF="http://www.ebookcompiler.com">AOL Users Click Here</A>
    But your AOL users will see:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    AOL Users Click Here


  • A slightly different variation is to include extra spaces around the hyperlink in the anchor tag. This makes both links clickable (kind of) for your non-AOL users.

    You write:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    <A HREF=" http://www.ebookcompiler.com ">AOL Users Click Here</A>
    Most users will see:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    <A HREF=" http://www.ebookcompiler.com ">AOL Users Click Here</A>
    And your AOL users will see:

    Create Your Own E-Books
    http://www.ebookcompiler.com
    AOL Users Click Here

The other alternative that you might want to consider is make a specially formatted newsletter just for AOL users. If AOL accounts a significant number of your subscribers, this option is worth consideration, as it allows you to serve both AOL and non-AOL readers better.



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